When players sign up, they’ll automatically receive two NFTs alongside a virtual wallet. The experiential pop-up featured an AR element and a Lacoste Superhero photobooth, instantly spotlighting participants in real-time on the big screens located around Westfield London. Lacoste, one of Coty’s leading fragrance brands, launched its latest campaign, Lacoste Superheroes, with a two-day experiential pop-up and sampling activity at Westfield London last weekend, November 19 and 20.

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